With a deep appreciation for artistry and precision, she approaches each event as a one-of-a-kind commission, thoughtfully crafted to reflect her clients' distinctive style and expectations. Her expertise lies in transforming the most ambitious ideas into remarkable experiences, managing every layer of design and logistics with a level of care that allows her clients to be fully present in the moment. From assembling an exceptional creative team to overseeing every last detail, Shir ensures the planning process is just as refined as the celebration itself.

Before founding WGM Weddings Co., Shir’s career spanned fashion, bridal craftsmanship, and corporate leadership. With a background in fashion design, she began her journey at Kleinfeld, where she enhanced her eye for detail as an assistant bridal gown tailor. Her experience in administration and as a director of corporate services further honed her ability to manage complex logistics, lead teams, and execute with precision. This unique blend of artistry and operational expertise allows her to approach event planning with both creativity and structure, ensuring each celebration is handled with the highest level of care.